Build : an unorthodox guide to making things worth making Cover Image

Book

Build : an unorthodox guide to making things worth making / Tony Fadell.

Fadell, Tony, 1969- (author.).

Record details

ISBN: 9780063046061
ISBN: 0063046067
Physical Description: xx, 394 pages : illustrations ; 25 cm
Edition: First edition.
Publisher: New York, NY : Harper Business, an imprint of HarperCollins Publishers, [2022]
Copyright: ©2022

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references (pages 381-382) and index.

Formatted Contents Note:

Introduction -- Part I: Build yourself. Adulthood -- Get a job -- Heroes -- Don't (only) look down -- Part II: Build your career. Just managing -- Data versus opinion -- Assholes -- I quit -- Part III: Build your product. Make the intangible tangible -- Why storytelling -- Evolution versus disruption versus execution -- Your first adventure, and your second -- Heartbeats and handcuffs -- Three generations -- Part IV: Build your business. How to spot a great idea -- Are you ready? -- Marrying for money -- You can only have one customer -- Killing yourself for work -- Crisis -- Part V: Build your team. Hiring -- Breakpoints -- Design for everyone -- A method to the marketing -- The point of PMs -- Death of a sales culture -- Lawyer up -- Part VI: Be CEO. Becoming CEO -- The board -- Buying and being bought -- Fuck massages -- Unbecoming CEO -- Conclusion: Beyond yourself.